![]() Joe Biden’s campaign page shows the power of restraint. This cover photo showcases the company’s work in a creative way, using a pattern to avoid any cropping mishaps. ![]() You’d expect good cover photo design from a design firm, and Pearlfisher delivers. This cover photo fits in perfectly with the new brand image: Manly, but make it ironic. Old Spice nearly fell firmly into the “old man product” chasm before capturing a younger market with its iconic television ads. Netflix realizes the advertising potential of a cover photo, using the space to promote a new series - while it doesn’t call on us to sign up directly, this image likely helps drive registrations. You might be tempted to use stock photos. This could be photos of employees at work or even your storefront. Employee or company photos: When all else fails, a genuine photograph goes a long way.Tell people why they should use your product. Product features and benefits: Whether it’s customer testimonials or outlining a standout feature of your product, your Facebook cover photo is a great place to make a concise, punchy value proposition.Upcoming events: Does your company have an upcoming conference? Webinar? Bake sale? You can use your cover photo to advertise that - just remember to change it after the event.Direct people there, and you’ve got yourself new sales leads. Lead generation: Earlier, we compared cover photos to billboards - why not use your cover photo like a billboard and slap an ad or promotion on it? Facebook gives you the added bonus of a button below the photo.If the first impression of your business is a pixelated, grainy image, people won’t stick around to find out more. Use high-quality images: Don’t use a low-resolution image.No matter what you choose for your Facebook cover photo, it should be consistent with the rest of your brand in tone, content and appearance. Stay on brand: This should go without saying, but you’d be surprised.Need something to get the creative juices flowing? We’ve compiled a list of cover photo guidelines, possible content to include, and great cover photo examples: This could be anything from generating leads to demonstrating functionality to simply looking cool - all are good options. Cover photos are versatile - before choosing an image, you’ll need to decide what you want it to achieve. ![]() There’s no hard-and-fast rule telling you what to include in your Facebook cover photo. Now that you’re a Facebook cover photo sizing expert, let’s talk about cover photo content. What to include in a Facebook cover photo To avoid losing important elements of your cover photo, keep all crucial details 90 pixels from the right and left sides and 12 pixels from the top and bottom edges. Here’s the problem: If you use an image that size, the edges will be cropped for mobile viewing, while the top and bottom will be cropped on a computer. As mentioned above, the ideal Facebook cover photo size is 820 pixels wide by 360 pixels tall. The so-called safe area of Facebook cover photo sizes is where mobile and desktop cover photos overlap (see the image below). To ensure nothing gets cropped out, keep the important elements of your cover photo within the “safe area.” Finding the “safe area” The solution? Use the desktop width (820 pixels) and the mobile height (360 pixels). When viewed on a phone, Facebook cover photos are 640 pixels wide by 360 pixels tall - significantly narrower than on a computer, but also slightly taller. On a computer screen, Facebook cover photos are 820 pixels wide by 312 pixels tall.įor smartphones, you’d think both dimensions would be smaller, but it’s not that simple. Let’s start with desktop dimensions (the size of a Facebook cover photo when you’re browsing on a computer). To get the perfect fit for multiple screen sizes, things get a little complicated. Others use their phone, meaning one cover photo size won’t fit every screen. Some people browse Facebook on their computer. * Profile pictures are displayed as circles - the corners will be cropped out. Facebook image sizes: Quick reference chart In this guide, we’ll help you get the most from your Facebook cover photo and choose the right sizing and content. Your cover photo is like a billboard right smack at the top of your page - and there is a lot riding on first impressions. They’ll get there eventually (hopefully!), but first they take in the visuals: your profile picture and cover photo. Like it or not, when potential customers visit your Facebook page, they don’t dive right into your post history or read your bio. In the world of social media marketing, visuals are everything.
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